Super Deluxe

Digital, Editorial, Video

Turner Broadcasting is reviving its Super Deluxe comedy brand for the internet age—aiming short, shareable videos at younger audiences via Youtube, Facebook, Instagram and Twitter.

But here’s the catch: rather than making the typical low-budget clickbait, Super Deluxe wants to make internet videos with meaning. In other words, videos that make you feel something—happy, enriched, fulfilled, connected—after you’ve watched them.

BA Creative brought journalistic standards and curiosity to researching and reporting both scripted and non-scripted video shorts. We helped turn nebulous ideas about “doing good”  into assignable creative briefs and activated a network of filmmakers to respond. Additionally, we advised launch strategies for new technology products aimed at young audiences.