Mommy Poppins

Business, Mobile

MP splashMommy Poppins is the US’s leading independent site for news, events and things to do with families and kids.

Located in New York but with content around the country, the site needed a robust mobile solution that put user needs first – and a method to create it on a shoestring budget.

BACreative and Escape Apps identified the use-case and built a highly customized app with defined editorial and business goals.

We also consulted on Mommy Poppins’ successful Indiegogo campaign, which crowdfunded development and raised publicity for the website and mobile app.