Managing Editor @ Marketplace

Broadcast, Business, Digital, Editorial

With Marketplace in the throes of an unexpected leadership transition, I was asked to fill-in as managing editor and run editorial for the country’s most popular business news programs.

The assignment:

  • Maintain editorial standards & practices
  • Push forward several major projects
  • Solve some weighty personnel issues
  • Direct coverage for all Marketplace programs during the midterms, the ebola public health crisis and the daily churn of economic indicators and financial news

Along the way, I identified key challenges facing the lean staffing model and found solutions. In a nutshell, we repurposed existing resources in creative ways – consolidating underutilized budget lines and adding staff.

Using BACreative’s network, we quickly staffed up – giving Marketplace fresh, new voices, perspectives and reach into places national shows have a hard time going.