The Center for Investigative Reporting wants to own its own media property – the opportunity is in public radio. Only one problem: CIR’s staff are all print journalists and video producers.
How do you train up to produce a groundbreaking, new radio show when no one on staff knows a waveform from cartioid?
BACreative devised a longterm training strategy to bring groups of reporters up-to-speed on basic radio production, with an emphasis on incorporating broadcast-quality sound collection into everyday workflows.
We identified newsroom leaders and radio-enthusiasts; we created cohorts of reporters to began to build basic skills and competencies. Our key goal from the outset was to enable reporters to gather their own sound, thus reducing the need and expense of hiring tape syncs and freelance producers to accompany every reporting trip.
Our second goal was to get print reporters thinking radio. That is, identifying how different techniques of radio storytelling allow each story to have multiple forms and appearances in a variety of radio formats.
After several months of trainings, CIR felt confident to production of its new show.